First, it's canon so you get quality automatically. I didn't know what I expect when I purchased this because I wanted to try making my own thank you card with our photos. I printed some of my designs on glossy paper initially and it looked cheap, not the paper but the gloss didn't really translate the design well and looked low budget. The matte look was much better and the paper quality is great and thick enough to not bend easily and goes really well with the final look. There's not a label for which side to print on as both sides are identical which makes it versatile. Highly recommend.
Rating: [5 of 5 Stars!]