Mission: Founded in 1988, Children Now serves as the hub for all of the key children's issues, supporting and connecting thousands of groups in California to create an unprecedented power base for kids. To accomplish this, Children Now employs the top three strategies that all of the country's strongest interest groups have in common and, for the first time, applies those to kids: umbrella coverage, deep inside expertise and outside pressure. (Less)

Children Now is a 501(c)(3) organization, with an IRS ruling year of 1993, and donations are tax-deductible.