Mission: The organization was formed to help individuals fighting cancer get through the tough times by: granting qualified individuals throughout southeastern wisconsin a gift of love, establishing partnerships with businesses that will provide products and services at discounted prices for the gifts of love, provide information and resources about cancer and its treatment, and to raise funds to support the mission through donations, grants, and fuindraisers.
Programs: The organization through contributions which includes fundraising allocates funds to cancer victims to help ease the financial burden.