I purchased this item because it had great reviews and comments on the buttery flavor. Many mention the butter taste and compare it to movie theater popcorn taste. I was pretty disappointed to find that there is barely any flavor to this at all. Additionally, the added effort of having to warm this oil up each time I want to use it because it always becomes solid again just adds to the frustration. It is an oil and it is coconut oil and healthier than regular oil... but I would have gone with a cheaper oil that has flavor... I hate having to add salt to my popcorn to get flavor, defeats the purpose of the healthy oil.UPDATESo the flavor isn't too bad if you ignore all instructions and add a ton if the oil and plenty of salt. Honestly there aren't many options in the coconut oil popcorn butter market.
Rating: [5 of 5 Stars!]