I can't rate flavor based on personal experience (I haven't tasted it) -- just based on cats' reaction -- very enthusiastic, and they can smell it from far away. I don't like the package, however. Once opened, it doesn't seal well to preserve freshness. Using a wide-mouth funnel, I transfer the product to a couple of 1-quart plastic carrot juice bottles from Trader Joe's. They have a tight sealing screw-on cap, and the smaller but smooth sided bottle mouth makes dispensing product easier. Even though the product doesn't require refrigeration, I keep it in the refrigerator because I think it keeps it fresher.
Rating:
[4 of 5 Stars!]