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Causes: Philanthropy, Philanthropy, Charity & Voluntarism Promotion

Mission: GuideStar seeks to revolutionize philanthropy and nonprofit practice by providing information that advances transparency, enables users to make better decisions, and encourages charitable giving. Progress in American philanthropy and nonprofit practice is constrained by the absence of extensive information about the practices of nonprofit organizations. Before GuideStar, donors lacked the information to initiate their philanthropy and follow the progress of organizations to which they give; nonprofits and their boards had no means to study and/or compare their own operating practices and results with those of similar organizations; and nonprofits, government agencies, and grants administrators suffered from the requirements of burdensome and duplicative reporting systems. By securing the collaboration of all of these audiences, GuideStar is now building the common, open information infrastructure required to eliminate these inefficiencies and ensure a more effective allocation of society's resources.

Target demographics: Anyone that wants information about charities.

Geographic areas served: All

Programs: Enabling Better Decisions:Through our free website, data services, and software products, GuideStar offers tools to help individuals and organizations make better, more confident decisions. Our free website, data services, and software products ultimately increase the impact of all philanthropy. In 2014,350,000 easily searchable, digitized nonprofit records were added to the GuideStar database, increasing the total number to more than 4.5 million. The vast majority (99.9%) of GuideStar users leverage GuideStar data and tools at no charge, thanks to generous support received through grants, foundations, membership, sales, and donations. GuideStar allows users to be more informed donors, giving them access to more than just IRS Form 990 data.

Advancing Transparency: GuideStar believes that the more people understand about the philanthropic sector, the more effectively and efficiently it will operate and the more support it will receive. GuideStar creates value by using advanced information technology to make more information about nonprofits available to the public, donors, foundations, nonprofits, government agencies, and service providers. In 2014, GuideStar enabled users of www. GuideStar. org to obtain some level of information on more than 2.4 million tax-exempt organizations, including 8.6 million 990 images. GuideStar also increased the reach of our platform for updating Nonprofit Profiles, enabling nonprofits to share their organization’s full and most up-to-date story. From 2008 through September 2015, more than 115,000 nonprofits have provided information about their programs, finances, and impact in their GuideStar Nonprofit Profile. More than 45,000 nonprofits have updated information within the most recent two years.

encouraging charitable giving: the philanthropic sector relies on public interest in philanthropy and public trust in nonprofit organizations to encourage charitable giving. Guidestar builds public trust through its on-line distribution of data on the exempt and legal status, financial data, compensation practices and impact of nonprofits, and through information provided by nonprofit managers. This information is also made available to a vast network of other organizations, including community foundations (through the donoredge platform) working in the sector.

Encouraging Charitable Giving: The philanthropic sector relies on public interest and trust in nonprofit organizations to encourage charitable giving. GuideStar builds public trust through the nonprofit information it provides online. Information includes exempt and legal statuses, finances, and compensation practices of nonprofits pulled from the publicly available IRS Forms 990 and from more updated, in-depth information provided directly to GuideStar by nonprofit managers. Through these profiles, nonprofits have increased access to donations; more than 20,000 nonprofits have chosen to collect donations through GuideStar. org. GuideStar supports community foundations in their fundraising efforts through its DonorEdge platform. In 2015 there were 18 community foundation members using this service. GuideStar is also developing new tools to ensure that nonprofit information is available to donors wherever and whenever they need it. This is facilitated by the development and launch of several Application Programing Interfaces (APIs) in 2014.These APIs share GuideStar’s nonprofit information across the digital world. Our distribution partners – including VolunteerMatch, AmazonSmile, and the donor advised funds of Fidelity, Schwab, and Vanguard – are using GuideStar APIs to ensure donors have the most up-to-date, complete information about nonprofits.
4801 Courthouse Street Ste 220, Williamsburg, VA 23188
757-229-4631
Philanthropy
Williamsburg
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