the reel looks flimsy but is stronger that it appears. So far has held up great. I took off the key ring at the bottom, used pliers to open up the triangular loop, slid my id badge into that, and closed it back up with the pliers. I don't trust the plastic loop with the snap, or the key ring. I have much more peace of mind, and no longer worry that my id card is going to fall off without me knowing. I'm over 6 feet tall, and this extends from my upper chest down to waist level without a hitch.
Rating: [5 of 5 Stars!]