Causes: Military & Veterans Organizations, Veterans
Mission: The Mission to Deploy America's Patriotism One Dress at a Time began with the vision of our co-founders, five military spouses who wanted to ensure that junior enlisted soldiers and family members would be able to participate in the rich tradition military balls. A night out is expensive and ODYD is able to offset the cost of formalwear to our military service members, military spouses and eligible family members through our mission.
Results: Since 2016, ODYD has re-deployed over 16000 dresses into the military community at an estimated cost savings of over $3 Million to our military families. Through inclusive participation in the traditional military balls and gals, ODYD is supporting the legacy of these great events! We are also proud to re-deploy gowns to our military teens for proms, homecomings and ROTC Balls. We also launched a virtual Bridal arm in June 2021 and have outfitted over 30 brides with brand-new bridal gowns from our partner, Revelry.
Target demographics: military families defer the costs to attend traditional military balls and galas
Direct beneficiaries per year: close to 2000 military service members, spouses and eligible family members
Geographic areas served: nonprofit military support program