Would not cook Mexican/Southwest without it. Began using the Simply Organic brands many years ago when I first discovered it at the Whole Foods Market at the Alamo Quarry in San Antonio, TX (THE BEST Hispanic city in the USA!). Its flavor freshness, for a dried, shelf product, are terrific. This product, along with ground cumin chilis are an absolute must for THE FLAVOR! I find the Simply Organic cilantro to be more concentrated so I use less in each dish. One may not notice its particular flavor when properly portioned in a dish; however, without it, you'll definitely notice that something is missing! You may find it to be a bit pricey, but, with this brand, for most of their products, you definitely get what you pay for!
Rating:
[5 of 5 Stars!]