Stays on for up to 7 days, huh???? Didn't even last an hour. I have tried it three times, making sure the skin was clean and dry, with no lotions or anything, as directed. I watched the video for placement for plantar fasciitis since, believe it or not, it is not listed as one of the several directions in the pamphlet it came with. I placed them as directed, and did the 'warming' they recommend to get the sticky to activate (they say)--went over the material 2-3 times total just be sure. It came off just like many fabric bandaids out there. If it gets rubbed in the slightest while you move or have shoes on, it just peels right off. I can't say how angry I am right now. This brand touts itself as being so great. To boot, it didn't even provide the relief I had hoped for to give my plantar a rest. Again, I did it EXACTLY as directed and I am experienced with medical items so they can't say 'user error'.

This stuff comes off of me in less than a day. Shaven legs and alcohol cleaned surface should offer maximum capability of adhesion. KT tape will stay on for days even over a week, but this stuff comes off quick.

Didn't stick as well as more expensive brands

I ordered this in a hurry. The KT brand is thicker and provides more support.

Does not adhere as well as rock tape that I have used before. I'm lucky to get 24 hours out of the tape :(

not a big fan of them. tried plenty of sports tapes already, and this one was amongst the worst

Didn't stick at all, we tried it on a few different people. Wouldn't purchase again.