Mission: In its unique role as the independent, not-for-profit, community-owned broadcasting voice in the Mid-South, WKNO is dedicated to quality radio and television programming in order to illuminate, inform, entertain, and educate the people of the Mid-South community. WKNO is committed to respond to the needs of the community, reflect community talents and resources, and represent Memphis and the Mid-South to itself, the region and the nation. (Less)

WKNO is a 501(c)(3) organization, with an IRS ruling year of 1959, and donations are tax-deductible.