Mission: Western New York Public Broadcasting Association serves the educational, cultural, and informational needs of communities in Western New York and Southern Ontario through the operation of the WNED stations, and the provision of public television and radio programming and outreach activities. WNED serves a bi-national region of 3.1 million households across Western New York and Southern Ontario with high-quality programming and services that enlighten, inspire, entertain, and educate our communities. WNED's goal is to be a bi-national resource, the place to go to facilitate community-wide solutions, a public media portal. WNED is the proud founder and co-creator of the Emmy-award winning Reading Rainbow, one of the longest-running, most-watched, and best-loved children's series in the history of public television. (Less)

Western New York Public Broadcasting Association is a 501(c)(3) organization, with an IRS ruling year of 1960, and donations are tax-deductible.