Mission: Wholesome Wave is a national non-profit established on the belief that affordable access to fruits and vegetables is a fundamental human right. Wholesome Wave's mission is to decrease disparities in diet-related illness and to make fruits and vegetables more accessible and affordable particularly for those suffering from the impacts of racial, ethnic, and income-based inequities.

Wholesome Wave is a 501(c)(3) organization, with an IRS ruling year of 2007, and donations are tax-deductible.